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icon pds site Using Story to change systems
An article published by the Stanford Social Innovation Review. We need to develop new processes of collective storytelling across sectors to navigate turbulent times and foster systems change.

icon pds site What do we mean by Analytics in Charity Marketing?
A case study form the Canadian Red Cross partnership with Walmart, published by Imagine Canada, and explaining how analytics can make sense of data in order to improve fundraising efforts. 
icon pds pdf A guide to evaluation
Evaluation is the key part of any project. Here is a guide published by the Big Lottery Fund (a British Foundation) to help you think about the benefits of evaluating a project and how to get started.   

icon pds site Online Fundraising and Marketing Resources for Nonprofits
Recordings, newsletters, blogs, industry analysis... a wide range of resources published by Blackbaud.

icon pds site The Communications Network
Foundations and nonprofits that communicate well are stronger, smarter, and vastly more effective. Learn more about The Communications Network.

icon pds site Marketing is not fundraising
Nonprofit marketing communications does not equal fundraising. But many organizations lump the two together and this is a problem; because it holds nonprofits back.An article published by Imagine Canada

icon pds site Why evaluating impact is so fraught and what we can do about it
The question of how best to do evaluation is a frequent and not easily answered one for many Canadian funders. In a recent presentation, Kate Frykberg, a voice from the funder community in New Zealand, addresses it with a story.

icon pds site NonProfit MarCommunity
A site specialized at delivering nonprofit marketing communications. 

icon pds site Branding your cause, 7 keys to recognition and results
When it comes to brand identity, the term “business as usual” may seem like a strategy for charity success - and it actually can be. But there can also be missed opportunities in an atmosphere that discourages “rocking the boat” or trying something different. Guest blogger Shelley Mayer discusses on ways nonprofits can build an identity with impact.  

icon pds pdf Social Reporting Standard (SRS)
A guide to results-based reporting. Developped in Germany, it is commonly used by social organisations to show their results to donors, investors and other interested parties. 

Organizations are often more comfortable pursuing their mission and carrying out their program than spreading the word on their actions.

A multitude of communications and evaluation tools are available. By browsing  through various options, organizations can chose the tools that best suit their reality, that best reflect the scope of their actions and that best translate the importance of their work to stakeholders.